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Predictably Irrational » Blog Archive » Monkeys like to mix it up

When we make decisions we think we're in control, making rational choices. But are we? Dan Ariely unmasks the subtle but powerful tricks our minds play on us.

FBI Agent Hiring Process

Breezing Through The FBI Special Agent Hiring Process

Predictably Irrational » Blog Archive » The Power of Defaults in How We Eat

When we make decisions we think we're in control, making rational choices. But are we? Dan Ariely unmasks the subtle but powerful tricks our minds play on us.

Predictably Irrational » Blog Archive » Announcing My New Book!

When we make decisions we think we're in control, making rational choices. But are we? Dan Ariely unmasks the subtle but powerful tricks our minds play on us.

eXelate Behavioral Data Indicates ‘What is Good for Apple May be Good for All’ as iPad L

eXelate Behavioral Data Indicates What is Good for Apple May be Good for All as iPad Launch Announcement Lifts ... NEW Y

Predictably Irrational » Blog Archive » Mine — A short story

When we make decisions we think we're in control, making rational choices. But are we? Dan Ariely unmasks the subtle but powerful tricks our minds play on us.

Predictably Irrational » Blog Archive » Squash and short-term thinking

When we make decisions we think we're in control, making rational choices. But are we? Dan Ariely unmasks the subtle but powerful tricks our minds play on us.

eXelate Behavioral Data Indicates ‘What is Good for Apple May be Good for All’ as iPad L

eXelate Behavioral Data Indicates What is Good for Apple May be Good for All as iPad Launch Announcement Lifts ... NEW Y

Predictably Irrational » Blog Archive » Visual illusions and decision illusions

When we make decisions we think we're in control, making rational choices. But are we? Dan Ariely unmasks the subtle but powerful tricks our minds play on us.

Predictably Irrational » Blog Archive » My Take on the NY Times Pay Wall

When we make decisions we think we're in control, making rational choices. But are we? Dan Ariely unmasks the subtle but powerful tricks our minds play on us.

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